YOUTUBE GROWTH FOR BEGINNERS: THE BASICS OF BUILDING A CHANNEL FROM SCRATCH
Speaker 2 :
So there’s no doubt about it, competition is getting fiercer on YouTube. But if you have the right strategies and you position your channel well, brand your channel well and create great videos, you can of course still stand out and grow a channel in 2023 And so in this training, I’m going to be joined by my friend Dan from Bid IQ and we’re going to be looking at some videos from our community as well as some channels from our community. And breaking down some very practical tips. So if you’re starting a new channel in 2023 you’re wanting to grow your channel. If you’re looking for some very specific insights about how you can make better videos and even improve your channel, I encourage you to buckle your seat belt for the next 50 minutes. Because we’re really going to be sharing some actionable advice that will benefit you in a major way for getting more views and subscribers on YouTube. But if you’re just. Joining my name is Sean Cannell. Welcome back to FAKE Media. I want to welcome Dan, my friend from Bid IQ Dan, how’s it going?
Speaker 1 :
It’s fantastic. How are you?
Speaker 2 :
I’m doing super well and I’m excited to get into our first channel and video. Today what we’re going to be doing is looking at some of our students from Video Raking Academy. They submitted their channels and we’re going to start with Cigar and I love his channel as I was kind of looking at this ahead of time. Really good topic seems to be personal development you could immediately catch. I kind of like that he doesn’t say what it is but he just tells it in logos. But immediately what caught my eye was the thumbnails being a lot about books that are personal development books and that seems clear to me immediately. And this is also a personal passion of mine in when it comes to personal development and personal growth and so. I will check in with your insights in just a second here, but one of the things we’re going to be doing is some video reviews and see what we can learn.
Speaker 1 :
Some amazing authors.
Speaker 2 :
Improving the videos.
Speaker 1 :
If you’re like me, then you have a huge stack of books that are on your to read list and at least is growing faster than you’re reading. You are unable to keep up with it, so how about this year?
Speaker 2 :
You know, it’s a really good opening to say if you’re like me because it’s relatability. Clearly if you’d click on a video like this. I, by the way, I was actually right before this training telling Victoria and Kyle on the think. Media team. I was like, I go, this is my favorite person. I was like, I’m a book junkie. I buy all these books and all this kind of stuff. And I was like, we built a bond. And he also cuts right into it. I think sometimes people take too long on their intro and they think about talking too much about what they’re going to talk about or whatever else. Just boom. If you’re like me, you have a lot of books on your shelf. Talking also about the pain point, because I also buy more books than I could ever read. But let’s keep it going.
Speaker 1 :
Here we dedicate a slot of our time towards the knowledge experiences, life stories and creative fiction writings by some amazing authors. Let’s not be one of those people who just wants to rack up their number of books they have read each year. Let’s slow down, I.
Speaker 2 :
Feel like he’s literally calling me out take.
Speaker 1 :
One book a month and immerse ourselves in the writer’s mind. I’m keeping all three mediums of reading when I talk about these books. That’s physical. Kindle and Audible. The first one is Sapiens by you all. Noah Harare. Let me.
Speaker 2 :
Good B roll, good jump cuts good. Keeps it interesting in the beginning, some text showing up on screen. I’m pretty into it. One thought as we talked about the practical things and I’m listening on some good headphones here and if you’re live let us know in the chat. But I see the road mic, but I can tell you’re definitely in a probably a very echoey room and so it’s just something to consider. I think that the audio is completely sufficient. It’s not your biggest challenge but. Thinking about a couple things you could do, you can actually put Comforters blankets on the ground which would dampen the sound if you wanted to adjust that. You know at Anderson Studios, which is where we film the Think Media podcast, we actually do have sound panels. Probably not practical if this is a living space, but we having something on the ceiling or the other side is going a microphone like this and I think having a mic in the shot or something. You know, could really cut down and make that audio a little bit crispier because it does have that. I can tell it’s kind of a room echo. And so of course if you’re not subscribed to Think Media, we talk more about that and Omar and Nolan are always brought drop in free game on cameras, microphones and all that kind of stuff. But Dan, any thoughts about the opening in the video so far?
Speaker 1 :
I love it. I agree with everything you’ve said thus far. I did notice the audio as well. I like their setup. A lot. I think that the simplicity of the space that they recorded their A roll in is just really nice and clean and it just it just feels comfortable. You know, i love the jump right into an attitude of the intro as you mentioned and like you said the B roll too. So that everything in terms of production value, the only thing I can really knock them on is the audio, which is a good place to be. They have a lot of stuff I think really honed in here and as the video keeps going and you’re scrolling through you can see. But pace doesn’t stop that. You’re still getting a lot of B roll, you’re still getting a lot of jump cuts. And I think with this chapter is in the length of each one, I think there’s like just enough time to give people a synopsis of like what these books are, why you should read them, but then at the same time keep this video moving. So I’m, you know, I think this channel is like firing on all cylinders in terms of production value that’s.
Speaker 2 :
Why I’m picking up an Audible copy of this as well. He actually has conversations and dissects and discusses everything that happened between each chapters. So that’s it. That’s my to read list for 2023 Let me know in the comments below what you are going to read this year. Thanks for watching. Until next time cheers i think the outro is really good. I think that one of the opportunities though, with the outro is to we like to say, agitate the next problem or open up a new loop. Meaning rather than. So that’s it. Because chances are when you say so, that’s it, they’ll jump off. And I think that’s clear. It’s very short. You’re very concise at the end but you might say but hey, if any of these books interest you then you want to check out this. Then click or tap the screen to check out this other video I did about my favorite books to read last year or the. 7 Tips for How to Read More and it’s a video that ties into the last one or you take it a different direction so you’re not giving a random call to action. What I would argue is that we teach the perfect video recipe here at Think Media. It’s the big idea, the hook, the content and the transition. So it’s how are we transitioning? One of those mistakes I see people make. I was just doing some coaching yesterday and they’re like, if you know. So hey, thanks for watching this video. If you want to check out another video, click here or here or here. And I was like, you just told me to go 3 plays, like where do I click? And then it was like there’s thumbnails on screen but the end cards were different And then there’s the subscribe button and I was like, I’m about to have a meltdown. There’s like you just told me to go 14 directions. I would argue the best way to end the video is to encourage people to go One Direction. And to actually tie it into the content you just shared and with the channel like this, that should be relatively easy. Because if I was interested in these 12 books to read on kind of a selfhelp thing, then growth Mindset, all of these other things are super relevant and it just a way to potentially increase session time, keep people on your content and serve that individual viewer that might want to hang out with you more and they don’t know. About some of the other videos in your library. But Dan, what else are you thinking here on the channel as we land the plane on this one?
Speaker 1 :
Yeah, i did see one video up top where it looked like they were doing a workout video. And I get the mindset kind of content that they make. I can understand maybe why that video kind of fit in. But you’ll notice like what’s kind of crazy about this is this position does a challenge and it actually is a lot more views in recent history, you know, compared to some of the other videos they’re doing. Here’s what happened when I did 100 Squats Every Day Like It. For a channel that reviews books, this still seems a bit out of character for that Channel, and it’s got to become interesting for them because they’re looking at their numbers on this video. And then they release some more listicles, which I love that they’re doing on books and they’re not comparing. So now you’re asking yourself, should I do more workout videos or should I do more, you know, book reviews? And that, to me is does feel like 2 separate audiences, even though for you it’s kind of coming from the same place, like this is all for you. It’s all your life, right? You’re trying to make sure that your mind is strong, You’re trying to make sure that your body is strong. So for you, this all makes sense. But I think for just the average viewer on YouTube who’s just subscribed to your channel and they’re trying to figure out okay, what what’s this channel going to be about? There’s going to be things that they like doing, things they don’t like doing, you know? So it’s that is that is going to be something to factor in here.
Speaker 2 :
Yeah, absolutely. I will say that in isolation the opening of this video is really great because it shows the payoff. Why what do you get? Oh man your partner comes up mission accomplished. You know this is okay i want to do squats because I’m trying to get the attention of my wife like that you know so but i feel you and I think that the final thing and something strategic whether you’re watching live or on the replay is thinking about what are your best topics and how can you double down on your best topics. You’re right that is interesting but as people subscribe to that the goal is like we never want to upload videos subscribers didn’t subscribe for and so the more diverse subscribers if like they if they for sure just wanted more of that. And I think the one thing I would say Dan is if you can bridge it what I encourage people to do like the bridge would be like you know so. As you’re landing the plane on a video or you’re kind of transitioning, you’re like, you know, so hey, that was kind of my journey of doing 100 squats. A little bit different than the content we normally post here. But if you’re all about personal development, you’re all about mindset development and casting the vision for the channel. I think a mistake people make is they always go hit the subscribe button and they don’t give people a reason why. Where is if you actually give a piece and reason why you might even kind of say like, hey, and by the way you should subscribe if like only if. You love books, personal development, you want more content like that And so that’s some great insight there Dan. And by the way, before we get into the next one, today’s video is brought to you by that I Q. Shout out to that I Q for a sponsoring this video and if you go to that i q dot com forward slash think right now you can actually get a 1$ trial of the Boost plan. I’m excited to show you something that has some new features that they’ve added and we’ll jump into those a little bit later. You can check out the link in the description there, but let’s dive into the next channel with Traveling Carina and we aren’t doing open channel reviews right now. These are students that already submitted a video in our private group. But definitely stick around because of the insights and details that I believe you’ll be able to learn here. So as soon as I see the cover, i love it because I get what it is. This is also one of my favorite things. People ask what should I name my YouTube channel? Here’s your three options. Your first and last name, A name and a niche or a niche, or just a full brand name. Think Media is a brand name. My Sean Kennel channel is a first and last name. And what Karina’s doing here, though, I think is a really cool way to name a channel. It’s the traveling Karina. So you get the niche and you get. Ultimately, what it’s all about and that becomes clear info tours, reviews, hotels, cruises and destinations know what to expect before you go. Very great. And then the videos seem to back that up and it’s clear that you’re traveling and doing these different things. So I love that. Let’s dive into a quick video review.
Speaker 1 :
Welcome to my channel. This is traveling Karina. And this video is all about the day trip that we took with Raul to Moran on our last visit to Cayo, Guillermo, Cuba.
Speaker 2 :
So pretty good, I think. Great, very warm. I think for the desire of a viewer this would probably satisfy. However some a thought here is I think the hook could be improved because and I would want to challenge you to pitch value immediately. And open up with talking directly to the viewer. Are you thinking about doing a Cuba day trip at or an excursion in Miron in this video? You know, I recently did, and in this video I’m going to be breaking down what to expect, what the experience was like, what I learned about how you should dress. And if you can agitate some problems, it’s agitating and like a huge thing. I wish I knew before going on this trip that would have made it 10 times better. So just watch until the end of the video to check that out. So it’s very warm, it’s very clear how you open, but it is it is much more follow you on the journey, which makes sense. It’s strong still, but I think it think about how you could power it up by. Like talking directly to the viewer of what they’re about to see.
Speaker 1 :
I will tell you more about.
Speaker 2 :
I like anybody that’s doing bumpers or logo stings. I do like that it’s like about 5 seconds or less. I think that’s the maximum length it should be and so pretty great. I will tell you more about Raul and how you can contact him if you’re interested in taxi services in Cayo Coco a little later on. But first I’m going to show you highlights of our tour to Moran. It’s great. Now one of the challenges that a channel like this has just something to wrap your mind around is you have a huge opportunity for search based content because people search a specific place and almost any video if it’s. Like decently showing things off. It’s showing off the Carnival celebration cruise, so people will search for, I mean this did incredible. It got 7 point 1000 views. I’d actually encourage you as we should always study our traffic sources to look at where did these views come from and one of the opportunities in fact on the right side of the screen here you see vid IQ dashboard kind of. Pop out box that we get right because we have that I Q Vision installed And so I’m able to look at your typical performance of your videos. You can see this on your back end of course and how this video did and this video did you know by a factor of like 500 % better than typically or more and so this video is blowing up but the thing to look at is okay. Why is that And it could be because it’s 2023 it’s a new month many people are planning out their carnival celebration cruise and so saying all that, this is a huge opportunity for individual videos to perform well. But what are the challenges that can happen is also enlisting people to. Your channel, and I I’m not sure I even have an answer for that. I do think that one of the things to think about is, again, people are just finding you. They may watch a video and that’s all that they want. But how can you storytell as you’re doing? How can you get people bought into you and get people bought into more than just practically looking for something they’re about to do of why they should subscribe to the channel even long term? And it could be also a lid of maybe why. Not that subscribers are low, you’re doing great at three hundred eighty thousand views on the channel, but it could be it’s just something to consider of how are you getting an audience actually bought into you versus quote unquote just search base videos. But I don’t think that’s ultimately bad as well because this can grow incredibly large. You can have breakout videos and of course it could lead to opportunities where maybe you’re getting free trips and collaborating with different travel boards and things like that. But Dan, what are some of the things you see on this channel?
Speaker 1 :
I’m seeing the cruise content in particular doing pretty well. You know we get videos that go over a thousand views when it seems about a cruise and then there’s some other topics in there as well. I think there’s some really good data here to start going off of and this channel can start to think about things they can double down on thanks to some of the videos that have been particularly successful. Look for patterns in those videos. One thing they did in the intro, that video we looked at, the first one is kind of a pet peeve, but I just want to call attention to it real quick. And you can still do it. I would just do things a little bit out of order. So it’s after this part. It’s after the title card, this right here. So they mentioned that they’re going to go on this journey with Raul.
Speaker 2 :
And how you can contact him if you’re right.
Speaker 1 :
What kind of got me at the very beginning is they started saying names of people who I didn’t know before properly introducing them. And So what happens every time a creator does this? I find myself really distracted because I start to wonder, OK who’s this person? Are they related to this person? Is this another creator that they’re collabing with? Like so my mind’s already asking all these questions that is distracting me from like, what they’re actually saying. They will probably introduce him, but it’s just going to take a minute. And So what instead, something that a lot of these big channels do is when they’re going to introduce you to somebody in the video you’ve never heard of before, they go today I’m doing blank and this is Tom. And Tom here is going to take us through the all the steps. For example, Ryan Trahan, his latest video, he makes a like a terrarium in his house and so he went to a pet store and he introduced somebody I think his name was Sean in fact and said like that you know Sean’s going to take us through everything. And if he had gone in and said, you know today and we’re working with Sean and and they he said it matter of factly, like we know who Sean is, we should always know who Sean is. That’s confusing but. The way he introduced them wasn’t distracting to me. It was just a little thing. It’s just a little tweak and it’s just something I picked up on. Overall though, i agree with your points. I think these are very strong videos. I like how personable they are. I like how warm they feel. I like that I feel like I’m actually with them. It’s not like over produced or anything like that. And this is the kind of perspective I would want if I was looking to travel to these destinations. I want like on the ground like. These are the people I’m encountering and this is what this place looks like, you know, not from the travel brochures, but from like a first person perspective. So I’m really into that yeah and there’s a great question for clarity. And clearly Gus pays attention to our channel here. So he’s saying, wait, you said to use the hook not to introduce people. Now you’re saying to introduce people? No, I would say do not use the hook to introduce people. Right yeah. The hook is going to be grab attention, pitch value then. And what Dan was saying was after the logo, then she’s like Raul and you see the car driving. So if you actually also think about it like a film, have you ever been sitting there watching a movie and maybe you got like, you know, girlfriend next to you or somebody and they’re like, who’s that guy? And you’re like exactly like they didn’t introduce this, introduce this character. Who’s the character? Right you know? And so that’s, I think, exactly what Dan’s getting at. You know, it doesn’t have to be a huge back story or whatever, but if a character appears out of nowhere with no context, he said it distracted his mind and it makes exactly you go, wait a minute, who are they? And now you’re not able to focus on the content because you’re wondering who this character is. Why should I trust them? Do you know them or whatever? And it could be as simple as is just saying. We connected with a local guide, his name was Raul and man, he was amazing. And then you actually, it’s funny you said should we if you want to be introduced to him and you said that immediately. But actually the better time probably to say that would have been who he is, the value you got with him. And then after you explaining that experience, then it’s like maybe we should check it, we should reach out to Raul as opposed to upfront. So really good question, Dan, or clarification point. I don’t think you don’t really want to go back story or too much storytelling or anything crazy in the hook story is good, but you want to open loops, create curiosity, grab attention and so really great points. Now Karina, I think that you know one of the opportunities here that I always think is when you have a traveling channel sometimes if you’re not traveling constantly. It could be challenging to make new videos and you probably have seen other channels do this, but I love the opportunity for monetizing through like best accessories for travel, 5 things I need to travel with and there’s 10 to 100 videos you could make at home for this channel that could also lend themselves to affiliate marketing and. That could be something really cool. In fact, let’s jump into Vid IQ title recommendations here. And I’m just going to type in channel recommendation travel accessories. So this is a really cool tool from Vid IQ that can help us come up with great titles, but I also use it for video ideation as well. And so you’ve got the 11 coolest Travel Accessories for twenty three five funky Travel Accessories You’ve been missing how to pack for your next vacation and save money. And so this I always like to encourage you and everybody, one of the best ways to improve the performance of your channel is to increase uploads. At ten a month, you’re doing great here. It looks like that’s probably some shorts as well, which is awesome that you’re leaning into those. But sometimes if you find that you’re not on the road, that’s a challenge for travel channels. Doing things that you can create from home or even batch produce and then schedule upload can be really helpful. This is also kind of cool because the Daily Ideas tool doesn’t just have the personalized ideas with what you’re seeing right here is going to be related to that I Q scanning the A I scanning our channel and coming up with ideas. So these would be personal for think media, but you also can actually just do custom ideas around a topic and so this would just be another angle. You could look at the best travel accessories for budgetminded travelers, the worst ways to pack for a ministry trip. How to pick the best travel accessories for your needs. And so a lot of times the next level of growth for your channel is on the next level of coming up with topics that people really want to watch and that are also. I bring all of that up as well to say we love creating Evergreen content or content that is relevant for not if I’m not going to, if I hate cruises, I’m not going to click on that video. If I don’t like Carnival Cruises, I’m not going to click on that video. If I don’t think I would ever go to Cuba, then I might not be interested in that. But if I go, if you go travel accessories, I’m following you for travel period. So I’d ask Karina, what are some broad appeal topics, travel accessories, tips for travelers, how to save money on airfare and those are some things that you could potentially tie into your channel. That could really lead to longterm growth and continuous views. Any final thoughts, Dan?
Speaker 1 :
No, you nailed it.
Speaker 2 :
All right. And so let’s jump into Megan Jostle Art, and we’ll start off with a video review from six days ago. You’re not, you’re not sharing your screen. Ok, hang on. Good mood. Good kind of vibe. I get that the text was kind of. It’s placement was kind of hard to that kind of threw me off because I’m getting in with the B roll, but it was arguably maybe kind of hard to read. I have a big monitor in front of me on mobile that might have been tough. And then I was, I’m kind of wondering just where’s the conversation starting? Like you’ll notice the palette has some purple too and maybe that’s because it’s kind of buried in the in the right hand side. I’m just thinking flow it it’s sort of or maybe also a little bit on the left. Notice though and this I think would be the value of Dan and I just kind of giving you just an outside perspective of like we always say if you confuse you lose you. If you don’t introduce a character and the person gets confused, they might be like oh and you don’t want to break that linear aligned flow of hopefully like the videos rolling out people are interested. There’s somewhat of a logical connection to it so. Just kind of we’ll keep it going here, but that kind of just sort of broke my brain a little. Now I don’t know if you’re comfortable for with, you know, doing a voiceover or sharing your voice, but I honestly think it would be 10 to 50 times more powerful. I still like the mood and I love YouTube videos that do have a different pace. Not everybody’s video has to be mister. Beast pace content. In fact, there’s whole segments of people that causes intense anxiety and stress because it’s like just charged to the Max. So there’s this whole opportunity on YouTube to have that more serene meditative and we need that too, are we? We need mental health content that can just help us relax, tap into the creative side, and not everything has to be in such a rush. Saying that, if you open up with some beautiful music, 10 seconds, you know, five ten, seconds fifteen seconds and your voice comes in, even thinking about the tone and the pace of that and you might say you might have kind of a welcome cast, a little vision and you’re describing what we’re seeing on camera. That’s going to be a much higher level of sensory impact as well because this white text, pretty small, written then over the, you know, cloth here. This multiple, if anything, you could also break it up into. This could be two different sentences, like closed captions as opposed to one big block of text. Technically it’s out of the video editing title safe. And of course on YouTube, if I allow this title to disappear and the controls to disappear, it’s a little bit easier to read, but even being thoughtful about where that text is visually and so just the thought. And this what appears to be that you get to see the entire progress of it and it’s and it’s text the whole time. So yeah i would I would understand if you don’t want to do a voice over or maybe in the meantime you feel like you don’t have a good mic or anything you could get away with almost anything like. It’s pretty amazing how good of a smartphone can be if you just talk into it like this. You could record an audio file and then use that audio file for, you know, throw that in your video editing software. You could hit record on your video, even put the headphones on or hit play if the video is in the timeline of an editor, unless you’re editing on your phone. But let’s just assume you’ve got a smartphone you’re editing and you can put some headphones on. So you kind of have the music playing and you could just talk over the video. Ok Sean here. Welcome back. I’m paying a butterfly today. I love this image. You know, you might notice the purple. You could just share and maybe edit it a little bit, but just deliver that audio file. If you all want a little bit of a hack as well. There’s often times when I record on the road and all I have is my phone. I’ll be in a hotel room and i’ll put pillows around me or I’ll go underneath the blanket. I one time recorded a voice over at an airport underneath my jacket. And people probably thought it was pretty weird scene for people to look at because I was in there recording a voice over, but that dampens the audio. So a lot of times using like free DIY audio hacks and just some kind of a recorder as simple as your phone. You don’t need a fancy mic. But Dan, any thoughts on this video?
Speaker 1 :
So i was you mentioned the text, I’ve noticed that as well. I was kind of confused because. It was. The video is about painting this butterfly. And I wasn’t really getting the sense that was going to happen because the beginning portion of the video was kind of mixing all the colors together on the palette. But that goes on for so long that I start to feel internally like, oh, maybe this is a video that’s more of an instructional guide on the right way to mix the colors. If you want to paint a butterfly, like, where’s the butterfly? And then that pops up. And you know, the first time we watch this through, I’m like.
Speaker 2 :
That was that and seconds in though yeah it is like yeah, where did that come from? And it’s just kind of stays there too with no context. Again, like this is what we’re painting would have even been a little bit better than having it just kind of pop up a lot later using the footage we saw later in the video as B roll for the beginning of the video as you’re introducing what’s going to be done today, even if it’s not the complete finished product. That would have been I think a lot more powerful because it would have set us up a little bit like we’re going to get here but first we got to. Set everything up and get all our colors mixed and things like that. So yeah, that’s where I’m at.
Speaker 2 :
Yeah, and that’s a great, you know, there’s best practices, of course. This is your tube. We always like, you know, YouTube, it’s your tube. You can make videos how you want. But one of the best practices that Dan just spoke to is the idea that when you’re doing any kind of a tutorial, showing the payoff upfront lets the viewer know. That’s what I’m going to get. And so a lot of times if it’s like a makeup look, right? You open the video, you see the look and then it cuts back to like no makeup at all. And you’re like, wow. And it’s saying this is the transformation we’re going to experience. And so watch through the whole video until the end because that’s what it’s going to be. So same thing it could be pitching like this is the butterfly that we’re going to end up with. Boom, now all we have is colors and. We are going to work our way through there until the end of the video. And so I think that that’s a great point which you know the interesting thing is it really would seem it’s not a tutorial, that it’s more of just maybe meant to be an experience, which kind of also makes me think that things for your consideration, no text could have been an opportunity and it was a peer experience. Of music, of getting to watch you paint and the text doesn’t become maybe even a distraction. If it is a tutorial, then using the world tutorial, the word tutorial would be helpful and I think the voice over would really power it up. And so I think the cool thing here is a couple things. One, you’re an incredible artist. These are Unreal 2. You’re great at making contact. Clearly you have a good setup and something’s happening. So I think you’re pretty close to having some opportunities for growth, perhaps leaning into maybe some tutorial based content and making some tweaks to the video and so here on the about page. Whether you want to learn to paint or you want to chill to music and watch my creative process, these videos are for you. I’m happy to have you here with me. And so I think there’s also opportunity that’s I’m glad we kind of felt that if you want to chill to music and watch the creative process, I feel like you doubled down on the experience of just literally that chill to the music and watch the art. If you want to learn to paint I and I think that’s a bigger I think tutorials are a huge opportunity, then it’s kind of how to paint a butterfly or a blue Morpho butterfly oil painting tutorial versus time lapse and both are an opportunity for you. One thing that it makes me think was I think Peter McKinnon once was like editing photos and something to. Consider I don’t know if any of these are them. It’s none of these. And I don’t know if it’s a video he still has out, but he did one where it was just music and he’s editing. Here you go silently editing photos on an iPad and so this is kind of A and it’s this idea of pure mood, pure experience. No words. He’s got all the different camera angles and all that creativity going. But so doubling down on the foot, the footage, the music Choice and going full experiential type video that maybe someone turns on and just vibes out with you. But then adding to your mix tutorials where you’re talking to people, maybe instructing them through, I think is a. Huge opportunity, but this is really great. It’s like one other thing here and just check it out, we got 47 uploads, great job, 44,000 thousand views and that is probably because we’re also popping out some shorts and art is a incredible niche on shorts. Any final thoughts, Dan, in regards to maybe shorts here and the art we’re looking at?
Speaker 1 :
Love that they’re using shorts, I think. Good song choice, I think. Shorts is going to be a huge opportunity for channels like this, where you’re a fantastic artist, but you’re not necessarily going to make art around a really big trending topic, which I also think is an opportunity. But shorts is going to give you a chance to reach people who aren’t otherwise looking for you or anything in particular. That’s why I love YouTube shorts. People are just kind of looking to vibe a little bit, and these videos are that. They are a vibe and there are shorts here with many thousands of views. And again, I’d like I said for the last channel, anything you did in shorts that got thousands of views, it’s not necessarily as random as some people think. There’s going to be reasons for it. It’s probably the first few seconds was just particularly eye-catching The thing you were actually creating was really eye-catching Maybe you tried something in the hook of that short that you weren’t doing another one. So pay close attention to when you see a short pop off and get 20.000 thousand views. We’re normally used to getting 5000 views. Look into that and really try to analyze it from an outsider’s perspective and see like, why? Like, what was it about this one? Was it what I was painting? Was it the Music Choice? You know, there’s going to be something that got people to stop scrolling. It’s not completely random. So that would be my advice. With regards to shorts, I think, oh man, these look so good. I’m really happy to see what they’re doing here yeah and I would, I think doubling down on shorts following as shorts get monetized. February 1st we’re thinking and the Rev share kind of goes into a whole another level. Also not all views are created equal per se, but our most popular over here on a normal YouTube video is 115 view views and our most popular short is 20.000 thousand views. So clearly shorts and let us know. Think media, Have you noticed that? Have you posted a short? What is your most viewed video? How many views did it get? And I’m curious, is it a YouTube short that got the most views out of your content? But shorts I think are something and vertical video or something every single person watching this can lean into and benefit from. But there are certain niches that really. Lend themselves to shorts art is 1. Cooking is one of those. And so I think that as you continue to kind of master the art of shorts and lean heavier in here. But I don’t think that also means ignoring these. I think that the tweaking these maybe and even how they’re titled back to just thinking about, you know beautiful, you know painting a beautiful silently or to classical music. Think about the what is the experience of the viewer? You know people love listening to these chill hop channels and these different types of music. People love these aerial New Zealand 4K different experiences. So if it’s if it’s if you’re tying classical music or a certain type of music in with art and you want people to vibe and chill. Title it that way and you might get a video. You also could potentially have it be pretty long, like maybe somebody just wants beautiful art being painted. While you’ve got music playing, well then lean into that because you’re really understanding who the contents for and then vice versa. I do think that the tutorials with the voiceovers could be another level over here as well. But let’s I’m curious shorts. Ron here says my shorts get more views. Shorts are great for artists. Totally agree and checking in with y’all here hit like if you’ve been getting value today out of. These tips and subscribe to Think Media, we’re here with all kind of camera reviews, practical tips for live streaming and creating content, as well as YouTube tips just like this, Carla says. When recording a video, should we also shoot it vertical? Can we reduce the amount of work not having to record twice? Dan thoughts?
Speaker 1 :
There’s a few ways you could do this. If I depends on what kind of video you’re making, but assuming it’s you in front of the camera, if you’re shooting with don’t. Ok, here’s what you do, not what I’m doing right now being way too close to the lens. This is just because the space I’m working in is kind of awkward. But I can’t make this into a short because if I were to crop this vertically you’d be seeing like this. It would be awkward. So what I did, and I don’t have it set up right now, is I have another camera off to the side and that has a much wider shot and it is recording widescreen, but it’s way easier for me to crop in if I ever want to use that. If I’m, you know, using like a replay buffer on OBS to capture shorts while live streaming, that’s a good way to do it. It’s a great way to just get nice clean clips. I actually know of creators though that turn their camera vertical and they capture it with, again, two different camera angles. You know they’re capturing the same exact content, just in that vertical format. Really easy to take and edit later. What I will say though, if you’re going to do that, you have to do some extra work in the editing process because. You need to remember that whatever you recorded for the widescreen, long form viewing audience, it’s going to miss some context when you just put it on shorts by itself. You want to give kind of a different hook to it. I like to go back and edit an intro into whatever short that I captured to help the audience understand what they’re about to see. So you know, I was maybe my voice will come on and says I was doing a live stream the other day and you’ll never believe what happened. And then the original audio comes back and The thing is happening that I said you’ll.
Speaker 2 :
Never believe what happened.
Speaker 1 :
So those are just my tips for you. I think it’s really important to have context for any kinds of things you’re going to be doing in shorts.
Speaker 2 :
Yeah and typically best case scenario is to start and make a video for its exact end intent without trying to repurpose it too much. Like sometimes I think we could try to be overly efficient and we lose impact in the process. And saying that when you make a short, all that like even more so. It’s like if you make a short that is probably best way to make a short is vertically on your phone natively with the YouTube shorts creation tool that is inside of YouTube. By the way, if you haven’t updated your YouTube app recently, there’s always new features being rolled out. I mean one of the big opportunities with YouTube shorts was. They added what Instagram and tik tok have that allow you to green screen yourself. And a lot of things that people do is they react to headlines or they react to a photo or they have themselves. We’ve all seen it. You’re down in the corner and there’s, you know an article behind you especially for education or business owners, you maybe react to the fact that the feds raise rates or something like that and so making that right in your phone. Would be I think 10 times more powerful than filming a 30 minute YouTube video landscape and thinking about trying to like make it work and do all this kinds of editing. Like you’re watching this right now, you can make a short in the next 5 minutes and post it in the next 20. And if you use the shorts app or probably do 10 times better, I’m saying that you also of course can do the repurpose thing. And I saw another question come in Omar on Think Media does have. A great workflow in tips about having a second camera just like Dan described, that is recording vertically when you’re recording content and to show you what that could look like. I set a camera angle up like that and it has not made it to my Instagram yet. Let’s go over to Think Media Official are y’all on tik. Tok if not, connect with Think Media on Think Media official over on Tiktok. So here’s FTX Group from like 0 to valued at 2535 billion dollars. Sam Bateman freed. He’s playing League of Legends while doing a two hundred million dollar deal and next thing you know this whole thing blows up. He’s behind bars now and it’s one of the greatest scandals of the recent time. Quickly up, quickly down. Let’s blow up. Let’s go viral. But also God little by little cuz I don’t want to get. Ahead of you I want to make sure that I’m growing in honest business practices. Ftx by the way, to Dan’s point of there you go. When you’re filming an angle like this, it doesn’t translate as cool to shorts. I’m a little bit more zoomed out than him and or to vertical video because you could crop here. But as I look at my face I’m like, dear God, what is that oil accumulating on my face and the shiny I am. What is happening? Why is my I got this really kind comment from somebody that the other day that said you’re the oldest young person I’ve ever seen. I was like thanks kind of stings a little bro appreciate it that’s YouTube and tik tok comment life. But here’s the point so that’s this is edited together with the two different angles and this was a you know 50 minute. Training interview I actually did with my friend Pedro all about wisdom in the book of Proverbs in this challenge he was doing. So Omar does the same thing. This is a Sony ZV1 zoomed out or with the wide angle attachment that we have vertically shot with this microphone. I think this audio to it. So this just helps, you actually don’t even need the microphone and you could use the phone. I’ve used my phone a lot and you set it off to the side and then you get that vertical angle. So that it could be sort of you know, used for something like tik tok And then what we’re doing here at the media is these also. Can sometimes originate over on Tiktok but as you maybe have noticed, we’re posting two to three shorts a week here now and we are, and then posting all over Instagram and Facebook reels and everywhere else. So really good question. I want to tee it up with Dan because today’s video is brought to you by that I Q and one of the things you can check out is you. For 1$ you can get the boost plan and start tapping into some powerful tools. But there’s a new tool which is the. On demand YouTube coaching tapping into the power of artificial intelligence. Just linking the description to check out this special offer. But Dan, break this down for us in this personal A I coach in Vid IQ Yeah,
Speaker 1 :
So you’ve likely heard of chat g p t. So just imagine something like chat g p t but trained as a YouTube coach and that is right now what we have going on with our A I coaching, if you have a vid IQ account at any level. Any level of VIQ account, You can try this out right now while it’s in our, you know, trial phase. And I just have like an example prompt put in here. I’ve been thinking about this a little bit. This is one way you could use this tool. Please give me 5 video ideas for a YouTube channel that specializes in teaching dogs how to do taxes. So we’re going to let it think about that for a second. Probably tough question nope sure thing. Here are five video ideas that could work for a channel teaching dogs how to do taxes. One basic tax preparation for dog owners. Okay 2 Tips for Filing Dog Tax Returns. Got it. Understand how dog tax credits work, how to benefit from dog tax breaks and common mistakes dog owners make and how to avoid them. I did this earlier and the results were even funnier. It was even more literal, as if the dog was doing the taxes. So this thing will surprise you every time you use it. So if you want to try this out again, link is down below.
Speaker 2 :
Awesome Dan. And yeah, I’ve been loving VIQ lately with some of my favorite tools we mentioned earlier is the Daily Ideas tool and just helping me come up with topics. And so right here I’m logged into Think Media, the very channel we’re on, and you get these personal ideas every day. And A I Helps You comes up with 50 video ideas every day. I copied mister. B’s daily routine for 30 days, but I might say cool great idea but I’m not interested so I can just dismiss it gives you a view prediction from very high, high, medium and why would you go below medium. The reason this is a big deal though is because if you’re watching this, it takes a lot of energy to make a video. So you want to be making sure you’re investing your energy in videos that will get you the best return on your time, return on your planning, return on your shooting and editing. And so this is also interesting. It’s tapping into Andrew Tate that’s that would be a very good influence surfing strategy and tapping into. Even floozy tube here as well, but yeah, really cool. So check it out. Link in the description down below and for a one day one day trial of 1$ trial of v i e t. X Teller Gaming says Is this the 1K Challenge session? No, actually, this is just a YouTube tips. We can grab a couple channels from our video ranking Academy session community and we are going through video reviews and channel reviews. We’re not taking any new submissions, but just to get you some actionable practical tips if you’re curious what. E t x teller Gaming is talking about we are actually hosting a free five day challenge. It starts next week. If you are serious about growing your YouTube channel this year for five days 5 sessions, I’m going to be breaking down some of the stuff that we normally just share inside of our paid online course. But you can get access to this free challenge for absolutely free and so. We do this only a couple times a year and I’m super pumped for 2023 and so we’re doing some giveaways and all kinds of cool stuff. So Tube 1K Challenge is where. You can register for that link in the description as well. If you want to get your first or next a thousand subscribers and learn multiple different ways of earning a thousand dollars on youtube it’s Youtube one k Challenge back at you 2023 starting next week. Or sooner, depending on when you’re watching this. And let’s dive into our next channel. Dan, I’m excited for this one because it’s a movie review channel, a town reviews, I review movies and TV series as well as create comedy shorts. If you enjoy what you see, subscribe to my channel. I’m curious what that means by comedy shorts. But maybe they’re tapped into the looks like they’re all still kind of on brand and something to experiment with. Over here we’ve had as many as. 5000 views So once again, shorts proving to be powerful. But let’s kick it off with a video uploaded 35 minutes ago on Heredity Scared the SHIT Atom. So this is my first ever Patreon movie request and this request comes from my sister Jamie and the movie that she requested is eight twenty Four’s horror film Hereditary. This was my first time watching Hereditary and I was not at all. Now I I’m a huge proponent of saying content value is more important than production value, but I am curious of why this is a little bit low quality video wise. It is HD we can tell. Six h d sixty which makes me a couple things. One, it could just be the camera quality, I don’t know if it’s a webcam of some kind. Two, I’m not sure if i think the lighting could help here because sometimes cameras kind of break down and get a little bit pixelated, a little bit minecrafty if you don’t have good lighting. But three, it also could be something in your workflows, because sometimes like even the fact it’s N d p sixty the way it is, maybe exported a certain way, maybe you up processed it. Again, you can absolutely and we’re here. I know we talk all about tech here at Think and you can i really believe you can shoot with a baked potato. You could shoot with a older phone, you could shoot with an older camera and still get great results. But I do think production value is something to consider and these days most phones in the last 1-2-3-4-5 years would be crispier than what we’re looking at here. So I would just try to reverse engineer your crispy factor and figure out maybe. How we could improve that? How terrifying this movie is. Here’s why. So I have a confession. I’m a lightweight hater. Maybe it’s also sorry, and I know I’m going a little bit more. Even The focus or the auto focus of it to a point would be something to that it looks like we lost you for a second. Now once we get into some of the with music blaring loudly for some reason once we get into some of the images, I’m sure you maybe have had challenges. Ok you do have some B roll which is great and B roll and photo from the photos. My opinion for 99 % of us as creators one of the best ways to start and hook viewers these days are is with. Without you on camera, I don’t think it’s bad to start on camera. But I think one of the YouTube legends has been on the platform longer than 10 years. His show format and also seeing him and his team, the way they evolve their content and their and their editing is Phil Defranco and so I want you to consider this for everybody watching. Just about how he’s opening his videos here in 2023 the details of this new Logan Paul lawsuit are wild. Alec Baldwin could be going to jail for five years now diabetics are struggling because people are gobbling up their medication. But for weight loss? We breakdown the horrifying new evidence against Brian Walsh. We’ve got all of that and so much more on the first Double XL PDS of the year.
Speaker 2 :
So I think that’s something to consider. Is that OK, now he’s on camera now he’s the host now, but he starts with this is my first ever what you’re about to see and so. The way this could open is, you know, Hereditary is, you know, a film by Da da, da Da with a little bit of B roll, a little bit of clips. Some critics loved it. Others absolutely hated it. I’m about to get into it, you know, and share my opinion. And then you’re like, hey, welcome back. This is my first. Review from our Patreon community. And so this just goes back to making the hook as strong as possible. And it’s not starting with you, it’s starting with the promise. It’s not starting with you, it’s starting with also more sensory overload. Notice that Phil Defranco is like he’s showing you. Celebrities, he’s showing you Billy Eilish, he’s showing you Alec Baldwin. He’s got some animation, just a lot happening in the hook and YouTube is showing this. And back in analytics they really care of course about watch time overall, but even the 1st 30 seconds it’s saying how many people are still watching during the first 30 seconds. So I don’t think you can actually over focus on powering up your hook. But Dan, any thoughts here?
Speaker 1 :
The title is what I was considering because I agree with everything you said about the hook for sure I think for this. You got to get a lot of you got to pick a movie that a lot of people have heard of. A lot of people want to get your thoughts on. If you’re going to review a movie that is not trending right now, that’s just not as popular. I think you can do that. But this tip is more coming from the perspective of someone who watches like Danny Gonzalez and Drew good in content. When they review an obscure movie, which they do a lot, they don’t really say the title of the movie in the title of the video, right. It’s more like the loudest horror movie ever made. You know, like they try and find an adjective, adjective to describe it and then the thumbnail will kind of match that reaction, you know, to how they’re feeling about the movie. So you kind of tease your thoughts on a movie. It doesn’t matter if you’ve heard of it. I’m just going to take you on this journey. We’re going to go on this journey together and you know you’re going to have a good time whether or not this is a movie you plan on seeing one way or another. So because like, I don’t, I don’t really know what this movie is. I don’t watch a lot of horror movies though, so maybe it’s not for me. The more obscure the movie is, though, the more you’d want to kind of bury the lead a little bit, I think.
Speaker 2 :
Yeah, that’s great. Let’s check out the outro. Here is a good film. If you go into this wanting to be scared, it will definitely deliver. It’s well filmed, well performed. Make sure you check out my previous reviews by clicking on the boxes right here and I’ll see you in a bit. So back to also what we mentioned a little bit earlier in the training. Is It’s great you give a call to action and use end cards, but rather than say make sure you check out my previous reviews. A way to end this would have been and if Hereditary sounds like a movie that you would love, then I think you would really love this movie that actually is about 10 times better. Click or tap the screen to watch it. Send people one place related to. The review you just did, if you like this, then you’ll probably like this. If you enjoyed this video, then you have to watch this video because it’s connected and related. Because just a general for most people, even the way that YouTube works these days, for most people, they’re already let me know. Actually, if you’re like me, when you’re watching content, you’re like already planning out the next content you’re watching. If you’re on your mobile app, you’re watching it, you use the shrink down feature and you’re scrolling for something else to watch. If you’re watching it on mobile smart TV it’s a little bit harder because you’re actually on there, but you also go below and you’re looking at suggested videos. And especially as the video starts to end, you go into okay, what am I going to watch next? And so chances are people are just going to bail and jump. And if you just randomly send them someplace, hey, if you just want to watch other reviews, well. That’s too generic of a destination. I’m not I don’t just think I just want to watch other reviews. When you the YouTube algorithm is so good it’s suggesting something specifically. So just a thought as far as ending that you could do is really tie something into hereditary and then this is cool because. You’re honoring your patrons, but I think that also this is overall just going to harm your video. Meaning it looks like you did all 20 seconds, and if you had multiple lists to get through and you wanted to honor them, whether that’s one thing. I think you also you could consider, how could you compress shouting out them even during the video so that things are happening, but maybe they’re being banked and that’s even maybe a call to action to your Patreon earlier. But the overall point is that long end cards, even the fact that end cards allow you to do 20 seconds, doesn’t mean you even should do 20 seconds. People are going to make a decision to watch probably in five or ten, and then what ends up happening overall is even though there’s going to be that Cliff of average iteration, people will jump off. If you can get average percentage viewed people watching until the end, it’s just better performance overall. So just trimming off the outro, 20 seconds of music and whatnot, it’s just not really helpful. I don’t think it’s necessary. Even these patrons could be honored in five seconds and as soon as you give the call to action, you just let the video. And furthermore, I don’t know Dan, if it would directly affect session time as I’m thinking. But even the fact that the video can just end and autoplay the next video and just keep the slash session going, whether it’s yours or somebody else’s versus just this kind of 10 plus seconds of just kind of music where people are going to be gone regardless. Thoughts, Dan?
Speaker 1 :
That’s slow paced out TRO. I see in so many videos, those buzzwords people are waiting, people are listening for those buzzwords of like well anyway you know they hear the video ending. Some of the videos that I’ve watched 100 % of the way always kind of trick me that I don’t realize the video is about to end. Sometimes they cut it off mid sentence just for fun, you know and. You’re not expecting that at all. It does take away from the opportunity if you do that to pitch the next video. But I think what you should do is pitch that next video and get out of there. They’re going to decide whether or not to click really quick. So i think for a 4 minute video, if you’re going to spend 20 to 30 seconds of it winding down, that’s a large percentage. So that represents a large percentage of your retention on that across that whole video and you’re basically losing out. You know you’re just losing out on people. I have a small child in my family that was they. I got a video once of them watching one of my videos and I’m, I gave them a buzzword. I didn’t realize I did this until I watched the a family member send this to me. I said something and 30 seconds before the video was over he taps off the screen on the tablet and smiles at the camera. You know like the no malice in it. There’s no nothing. I didn’t take anything personal from it. I’m like oh, he’s right. I said something and signal the video being over and it was so interesting to see like a small child. It wasn’t even like thinking about it. Tap off a video and move on with their day.
Speaker 2 :
Really good. One other thing here is I like your thumbnails are pretty simple. The review is clear the character from the film. Generally showing whether it’s you know, Avatar or whatever else we’re looking at. As far as you being in it, something for your consideration would be would be two things. If we could create a little bit more depth and dimension of you, which I know that sometimes you could feel maybe limited by the tech, A better photography of you could be helpful like this photo was probably taken as a little bit of dingy lighting. Is thing one thing two is the crop in. I think that in terms of the thumbnail the crop of you could probably should be like this and so I don’t know if I can zoom in here in my snipping tool but see like in your head could probably be about here and body and then the avatar could be the same as far as here. So typically with thumbnails I think we see best practice is just zooming in more and not having as much body like as we look over on this one. If you start thinking about is it is it really necessary to have your whole torso you know here versus the crop of even this thumbnail could be this and that’s actually pretty good even as it is. But then you’ve got yeah you’ve got the and then and then you start thinking about your elbow where it goes that’s a that’s a pretty rad and you could even eliminate this space and so and then thinking about making your photography a little bit crispier you know on big media we have a photo backdrop video that has been very popular and I would argue for all of us. I would challenge you to in twenty three to think about just having ways to take crispier photos for thumbnails. And you don’t need all of this stuff. But I would eventually think, could you get a piece of background? You could get a background photo drop or background grave piece of photo paper for like 20$ on Amazon and then. You could just use household lighting, but eventually maybe get one softbox kit and use your smartphone then and just set the timer. Set it on a tripod and get some nice crispy photos that all these details. It could help with your YouTube set as well, but thumbnails do matter and just a thought of. It doesn’t have to break the bank to make these a little bit crispier, and yes, you could even use probably a wall at home and maybe think about the lighting. Even better is if you could you just do it during daylight, have the window. Be the light source and think about you know how you set that up. This one’s a pretty crisp these are these are more crispy so I can see you’re capable using whatever you’re using. Some of these maybe we’re taking at night or something so a little bit dingy ear but this is nice. Even the way the skin tone here makes me think this is probably like a window light and then saying that to just land the plane here is this could be the crop of the thumbnail and it could still say. You know review right here and I know it’s super small on the screen and I can’t really zoom in, but for what it is Microsoft Snipping Tool. Dan what do you know about we’re big tech here at Thick Media my Microsoft Snipping Tool. There’s a thumbnail, it could probably even be more cropped like in there at times, but the arms is great and so loving that. But Dan, one final tip just for craters in 2023 and what you’re seeing on YouTube and what’s the opportunity that you are seeing And then I’ll share some final thoughts as we close.
Speaker 1 :
I feel like if I say this, I’m going to get punched. But shorts? Shorts is the opportunity. I don’t care what kind of content you make. Look around, see if shorts are you know something that you could benefit from. I think they are because there’s so many channels out there that are doing something very specific and getting discovered can be very tough. Especially if you’re like I don’t want to make search based content, you know, i that’s not what I’m trying to do. Shorts just kind of covers all bases. I would urge you to educate yourselves on what makes a good short. In my opinion it’s going to be. Keeping in mind what people are thinking when they go into the short shelf, they’re looking for that quick fix. They’re not looking to be pushed to a longer video. They’re there for a limited time just to get something real quick, a quick laugh, whatever it might be, And if as long as you keep that in mind and you’re making videos that are specifically for a shorts audience. You can find really great success there, and when they’re ready to watch a long form video, YouTube will recommend your long form content to them. It didn’t used to be that way, but it has changed. Youtube has updated things in the backdrop in the background, and you can now get people watching your shorts to come back and check out your long form videos. But you got to respect the fact that sometimes they’re just in the mood to watch shorts so. You know, learn how to use them, get some shorts on your channel and it’s very powerful and the opportunities are just going to keep getting more powerful because monetization comes in just a couple weeks.
Speaker 1 :
There’s Dan’s Cattail making its way as the third character of today’s training. Dan, I appreciate you. And reminder if you want to check out that I Q boost plan for 1$ for the first month. For just a dollar you can get on demand, YouTube coaching, higher search rankings, trend and competitor alerts, a I generated titles and many more cool things myself and many incredible creators and all of us here at Think Media love that. I Q been using it for honest they’ve been using it for like 7 years or something and y’all continue to innovate that I Q. And so there’s a link in the description now below if you want to check that out. Share some love with Dan in the comments and I’m going to do a lightning round of some of your questions. Dan, thanks for hanging out with us today. And hit the like button. If you’ve been getting value, subscribe. If you’re not subscribed And SK1DZ asks can you do reviews and not show your face at all? Absolutely a lot of the reviews I watch, I’m not sure if you’re talking about like movie reviews, but a lot of them are voice over and they lean on still photos, clips from a show, clips from a movie, and they go through all of that content or B roll and their face is never seen. You could absolutely do that if your channel’s not monetized yet, can you still get monetized for shorts? You can. I believe that shorts is 1000 subscribers and 10 million shorts views. And then you can apply for the YouTube partner program in a 90 day window and that’s rolling. Sometimes people also wonder about, Oh no, I didn’t hit 4000 watch hours within a year. You know, do I have, am I disqualified? No like when it comes to YouTube, it’s always rolling. So they look the last 90 days in shorts to get A to apply for the YouTube partner program with shorts only content where they list. They look at the last 12 months of watch time on your channel and it’s always rolling. And so good question. Is Paul posting multiple shorts a day? Okay or maybe stick to one a day. It’s definitely a channel strategy thing. There’s actually a creator who I’m planning to have on our podcast who grew 1000000 subscribers in less than a month, posting 4 shorts a day. There was obviously a whole intentional strategy there and credible devotion and a lot of the intersection of a powerful niche, powerful content. Some really cool insights. It’s something that I hesitate from because of thinking about whether it’s notifications, I know you can turn those on or off. I think media, even though we actually have a bigger Bank of vertical video than we’re posting, we just post one video a day. Not that the way we’re doing it is correct, but we post either one landscape, traditional YouTube video a day or one short a day and we’re at 7 week I also would encourage you that. One of the biggest mistakes creators make is they try to imitate a creator or a business or an entrepreneur that’s further along than them, without the same resources that creator has, Which is a recipe for burnout and what I mean. Is even if I, if I look at Gary Vaynerchuk and I say, man, I want to do what Gary’s doing, I have to remember that Gary’s got 20 or 30 people just on his team. He’s got a thousand people in his agency. And so the amount of content he’s pumping out is predicated on the team and the systems he’s built around that. So for you, if you look at another creator and you just go, oh man, I got to post, I got to post 2 day, 4A day and you’re in school, you’ve got 10 kids, you’ve got six jobs and. You have a sleeping disorder that makes you sleep 20 hours a night. That’s going to be a hard time to find some time to also post for shorts a day. So all I’m saying is you want to be practical about the season you’re in and sometimes focusing on less uploads that are a little bit more quality, they help you grow. And not only that, ask this question, how do I get to monetization the quickest? And I don’t mean you too bad revenue. I mean, how do I earn the amount of money I need to go full time from potentially multiple revenue sources? Affiliate marketing, Patreon channel memberships, create something to sell, merch, all these different things. Because the sooner you would get money coming in is the sooner that you could get good software, Hire somebody to help delegate something you’re doing in your hire a house cleaner because now you just got yourself 3 hours. Hire a nanny, because now you’re able to. So it could actually be somebody directly related to your channel that’s editing videos for you, or it could be the fact that you’re able to go part time at your job or completely quit your job because the money coming in you just hired yourself. Or hire a nanny or somebody help with the house or a video editor, and then you can go further faster. So don’t fall into trap of like comparing your beginning to somebody else’s middle. Especially in terms of the outputs that they’re doing when you don’t necessarily know the behind the scenes of how they’re creating all that content and pumping out all that content. And by the way, if you are specifically wondering, how do I earn money on YouTube? Especially if I’m not monetized yet, that’s one of our favorite things to do here at Think Media. A lot of our people in our Video Raikage Academy program and that have been a part of our challenges have discovered that you can make big money with a small channel and next week we are hosting a free challenge. It’s five days long, it’s called our Tube 1K Challenge, and it’s all about how to get your first or next a thousand subscribers and how to earn a thousand dollars on YouTube in multiple different ways. And so every day we’re talking about monetization strategies. Every day we’re talking about the best strategies for growth on YouTube in a 2023 world. We’re going to be talking about short form content, YouTube shorts and we’re going to be talking about really five different YouTube strategies of not how we’ve just grown here at Think Media, but continue to grow how we’ve started multiple channels. Grown multiple channels past a hundred thousand subscribers and how we’ve helped. Now thousands of students do the same and you can be a part of this whole thing for free. We’re also doing a big giveaway, which is exciting. Giving away YouTube studio during this challenge. And you could win a Sony ZVE 10 and lights and microphone. There’s daily giveaways or giveaway memberships to some cool software that’ll help you. And people have loved this challenge. I mean, it’s one of people’s favorite things that we do every year. Actionable steps, The energy that you’ll get, the inspiration and the community that you’ll meet. If you’re serious about growing a YouTube channel, you’re serious about moving from just dabbling to really dominating on YouTube and ultimately punching fear in the face. Punching perfectionism in the face, and pressing record in 2023 and really building your YouTube empire. You’re going to love it. So if you want to check that out, there’s a link in the description to the Tube 1K challenge that does start next week. Depending on when you’re watching this, if you’re watching the replay, it starts on a Monday, January twenty third every day streaming in our private group and you can see all the details you might need to convert your time zone or whatever you’re thinking and it’s going to be a lot of fun. Let me know are you registered for the challenge? Let me know what is one of your goals on YouTube in 2023 Hit the like button if you were getting value out of today’s. Training My Name is Sean Cannell rhymes with YouTube channel and Think Media is all about the best tips and tools for helping you grow your influence with YouTube and online video. The 1K challenge? It’s happening. Have you been a part of it in the past? Have you enjoyed it? And let me know. Judell’s 45 minutes and I’m ready. That’s right awesome thank you for being here from North Carolina. What’s the link to join the challenge? Victoria will throw that up on screen, but tube. 1k challenge.com That’s the word tube, the number one, The letter K challenge.com It’s also in the description down below where you can check that out. Let’s see, let’s see. Oh, I appreciate all the comments going a little bit fast here. Let me see if I can catch up, Jason says. My goal is to start another channel and to grow them both. I love it, Jason. Very good. Rigato says potential for monetization on YouTube is determined by the language of the channel. It is not. Youtube is available in over 100 countries and over 80 languages I believe. As far as there’s like YouTube, Mexico and different things, the qualifications of the YouTube partner program can vary and it is not like 100 % of the world’s countries, but a lot of the main let me know where you’re actually at, you should be able to monetize. Locally and sometimes one of the things to consider with YouTube is it’s not about where you’re based, It can also be about who your viewers are. So I mean, to put it in perspective, I know where you live, where your Adsense account is set up, which is how you 2 pays you. What’s your address is or your bank account? Information matters. But just imagine if I left the United States where I’m coming to you from right now and I just spent a year in Europe and I kept uploading videos here on Think Media. Well, I get paid based on the viewers, meaning if people watching Canada or the US or Australia, typically those are higher c p m ‘s. And if I upload while I’m in Japan like my friend Benji is right now. People are still going to watch the video in the same place because that’s where our momentum is. So the language you create content in, the types of people are the locations of viewers all matters because that affects c p m, which is the rate in which you’re paid. But in summary, you absolutely should be able to monetize no matter where you are in the world. And YouTube continues to expand. Any advice to gain a thousand? That’s what we’re spending all week long next week training on. So I invite you to join us for the challenge and you’re going to love that two one k challenge dot com. I am live on Facebook right now. We’re using Stream Yard so I’m able to multistream. I’m here on our fake media channel as well as over on Facebook. And you got it. Hey, I appreciate you. God bless, really grateful for you and. I agree it would be awesome. You have Benji, he literally is on a plane right now though to Japan. But Benji and I got a link up and bring him back on the podcast. If you didn’t hear we actually got hacked, we’ll be definitely sharing you some information and we’re in the process of getting our big media podcast channel back. The good news about having a video podcast never would have thought is that if your channel goes down, it’s good to have a backup. And you can always check out our thick media podcast, fully available on audio right now on all of your platforms. You can check it out on Spotify, on Google, on Apple. But some people been wondering, Sean, they’re like, I don’t see thick media podcast videos on my feet. Yeah, we got hacked, dude. And I’m not happy, But we’re working with the Google Accounts Recovery team, and it’s actually pretty common hack. I’ve had multiple other creators that are larger craters. Not to worry, but I suppose it would be cautious. Probably a good time to make sure you’ve updated your password, Probably a good time to make sure your password is strong. Probably a good time to make sure you have two factor authentication on. And trust us, we’ve had some incredible friends and contact creators that have reached out, have shared some insights. We had all of those things happening and we’ve learned a lot. So we are going to be creating some videos, creating some content, and sharing tips of how you can protect yourself. Because some of the hackers are getting pretty sophisticated and so it’s been a wild world. Listen, my name is Sean Cannell rhymes with YouTube channel hit like if you got value out of this video and click or tap the screen to check out a video. I did all about 10 things you need to know about YouTube in twenty three i appreciate you so much. Keep crushing it, keep smashing it and we will talk soon.
