BRANDING SECRETS FOR BREAKING THROUGH A CROWDED NICHE ON YOUTUBE | | #THINKMEDIAPODCAST 114
Speaker 2 :
So how do you stand out in a crowded niche or topic on YouTube? You know, the reality is that pretty much every, not just YouTube channel category, but pretty much every industry is oversaturated. Does that mean that it’s too late to start or that it’s impossible to break through? The answer is no, if you have this key, and that is branding and positioning and in this episode. You’re going to be learning about the power of branding and positioning that will result in building a raving fan base faster than most can. How to actually position yourself so people come to you and you don’t have to be chasing after subscribers or followers or customers. How to actually be memorable where most people are creating content that is forgettable, how to attract a players when you’re ready to build a team. And how to actually create a business in the YouTube channel that markets itself without you having to sustain the momentum. I know that seemed like a lot of promises, but that is all possible when you really dial in your branding and your positioning. And that’s what we’re covering today on the Think Media podcast. Are you ready to start your video podcast this year? Well, I am so excited then to tell you about today’s episode sponsor, Riverside FM. Riverside is the leading podcast and video recording platform you can use to conduct your video podcast or interviews. Gary Vee and Mark Zuckerberg recently used Riverside to conduct their interview and it looked so good because it’s a web-based software that records your files locally on each device and then uploads them automatically to the cloud using some. Like zoom, no matter the mic or the camera you use, it’s going to reduce the quality. But what’s so cool about Riverside is that it maintains the high audio and video recording quality because the files are uncompressed and independent of Internet connection. There’s definitely a reason why over 70.000 thousand people use riverside, and if you want to try Riverside FM for free, you can go to record with think.com Welcome back to the Think Media podcast. My name is Sean Cannell and I’m super excited whether you’re listening for the first time or whether you have been hanging out for with us for weeks or months. Today’s episode is super packed and it’s going to be very worth your time. Now today we have a guest. He’s been on the show before. His name is Peter Vog and he is an incredible friend. I love him because he’s world class in business, but also world class in family as a father, and just has a real passion for helping people get results. He wrote a book called six months to six figures that is sold over 500,000 thousand. Copies that’s. Gnarly you know, our book YouTube secrets has done well. It’s around 80.000 thousand, copies which is remarkable, they say if you write a book that sells 5000 copies. You’ve, you’ve broke most records and so I’m like eighties pretty good five hundred. Thousand Peter, what the heck, bro? And he recently just released a new book called 7 Rules to seven figures. He’s been recognized by entrepreneur.com Forbes, and he’s crushed it in a lot of different industries. Rental properties got over 20 rental properties. He’s rose to the top in the industry in direct selling and today he’s really helping people on stages. He speaks on all kinds of stages around the world. He’s got an Academy and of course through books, through his mixtapes, through his podcast, he does a lot of different things, YouTube as well. And so Peter is just a great person to be learning from and today he’s going to be breaking down some of his branding secrets. That will absolutely help you get more results when it comes to actually taking your YouTube channel brand, your overall business brand and your overall positioning to the next level, branding secrets for breaking through a crowded industry. We’re back with Peter Vog, the author of seven rules to seven figures. We’re going to be talking about, man, how do you stand out as almost every industry, every niche on YouTube, every topic, every category is so crowded? Is it possible to really get an edge and some powerful tips on how you can personally stand out, some questions you should be asking, and why it’s so important to build raving fans. But Peter, welcome back to the.
Speaker 1 :
Podcast, Thank you for having me and I’m excited to be here as always.
Speaker 2 :
Man, I’m so fired up to have you back on. And there’s a huge question to start out because I think people throw out, you know, what’s your brand? I need a brand, my YouTube channel, I need to brand my business. I need to build a personal brand. And then there’s this idea of positioning. What’s really the difference between branding and positioning?
Speaker 1 :
Yeah they’re talked about simultaneously where they’re kind of the same, but they’re not branding and what kind of dive in, but branding kind of tells the customer what you do, what to buy right and positioning tells the customer why you should buy and what’s different about your business and makes them fall in love with the business and the mission and the movement, not just the product. So you need both to thrive. But I’ve had I’ve done both wrong when I was first coming up in entrepreneurship and I feel like when I nailed those two, there’s nothing that made a bigger difference on my overall success is branding and positioning. So that’s the difference simply, simply.
Speaker 2 :
Put and how’d you do them wrong when you were coming out?
Speaker 1 :
Well, first so. When I first transitioned to entrepreneurship, I wanted to be a speaker and I wanted to get on People’s podcast. I wanted to get featured, I wanted to build my name, and I wanted to grow my following. I would reach out to everybody. I’d reach out to all the big publications, I’d reach out to all the big podcasts. I would literally, Sean, tell people I’ll speak for free. I’d say I’ll speak for free if you give me a chance crickets. I could not get booked anywhere. Once I started positioning myself, got results in the industry and did some of the things I talk about in there, I couldn’t keep people from wanting to book me to speak. So it went. Forbes reached out. Entrepreneur Magazine reached out. I got paid to speak everywhere I went to Dubai, Tokyo. So the difference between not understanding positioning and understanding it is an absolute game changer. So my mistake was I wasn’t positioned. I didn’t think positioning mattered. I just thought because I wanted to be an entrepreneur and I had some content, people would reach out to me and book me on their podcast, and if I reached out, they’d say yes. But that’s not the case. So you have to be well positioned. You have to understand that the number one thing is mastering your craft. You got to be good at what you do.
Speaker 2 :
Reading from the book here, it says branding is primarily about the image of a business where is positioning is responsible for the perception of the brand experience. It involves appealing to a target demographic on an emotional level and claiming a reputation or position within its respective market. So expound on that. This is really about planting your flag, maybe identifying who else is in the market, and then huge key. Like Sally Hogshead says, different is better than better. So you’re knowing who else is in the market and then what? How is it that you are different, right?
Speaker 1 :
It’s making your business about something. Understanding at the deepest level who your target audience is, what your target audience thinks about when they’re laying in bed at night, finishing the conversation in their head and positioning your business around that. And being polarizing in a sense where it makes your target audience love you even more and pushes away people that are not for your brand. A lot of people don’t know how to do that. It’s like you have to be a little bit polarizing where you’re so good at what you do and you know exactly who your client is, where the person that’s not your client is going to not want to do business with you in a good way. Oh, this is not for me perfect thank you.
Speaker 2 :
That’s interesting. I think about in like you know, maybe personal development business. I think about, you know, Grant Cardone. People really love him or hate him. I think about Dave Ramsey. People love him or hate him. His views on whether it’s his values or even just his views on don’t use credit cards. I think about a lot of the people that break through the noise. Gary Vaynerchuk, how he speaks, turns a lot of people off.
Speaker 1 :
There’s no one big that’s not polarizing. There’s no one big that pleases everybody. So if you’re getting into branding and positioning, you’re trying to please everybody, you’ll please nobody, and especially you won’t please yourself. And that was me at the beginning. I wanted to please everybody and I wanted everyone to promote me so I’d reach out. But once again, no one responded. So once I position myself one so we could talk about a couple ways. But one, you have to have results and you have to understand the purpose of business. So one of the biggest breakthroughs, I was at a ten thousand dollars event in two thousand eleven or 12 and they spent three days talking about this one thing and I’ll save you the 10 grand. They talked about the purpose of business and I took it a step further to realize kind of what that meant for me and for building my business. But the whole purpose of business most don’t understand is to create raving fans. If you the more raving fans you have, the better positioned you are. The more you use the raving fans as leverage and as testimonials, the better positioned you are. So whoever has the most raving fans usually wins, and how you get raving fans is not creating followers or supporters. Because I know a lot of people on IG and the YouTube that have millions of followers, but they literally aren’t making any money and they have no they’re broke. So you have to understand how to turn the followers and the supporters and the believers. Believers are people that know you’re the real deal, love what you do, but they still won’t buy anything or maybe support you until you turn them into raving fans. So turning them into supporters to believers, the only way to turn someone into a raving fan is to get them a result. That’s it. So they lost five pounds because you. They built 100 new subscribers on their YouTube because of your video. The reason you have so many raving fans, I’ll tell you from experience and I tell you from knowing you and watching your channel, the main reason you guys have millions of people that follow you is you get people actual results. That’s it. So people are just confused. Like, how do I position myself? Well, you just got in the industry. You haven’t mastered your craft. You have no raving fans and you’re already asking that. Go get some raving fans. That’s where you start. Get really good at what you do. Master your craft and get people results and then leverage those results as positioning. That way people come to you versus you chasing people. And there’s, I mean there’s many ways to do it, but that’s kind of it explained that people can kind of conceptualize.
Speaker 2 :
Well, and of course, you know, as we get more in a brand new positioning, we could talk about websites and colors, you know, and logos. But what you’re saying you just cut to the heart saying that you got to master your craft, be able to really move the needle for people and get them results. That’s going to supersede whether you have a good website or anything you use.
Speaker 1 :
Red or blue or orange, sure, you know what I mean?
Speaker 2 :
That’s suit and that’s the harder work, but if you’re able to get people results. Work on mastering your craft now you told some stories, some stories here of how we can learn about branding and positioning from brands like McDonald’s, louis Vuitton and Domino’s. What’s an example? You said you want to ask what do you sell? Is this what the customers want and what do you really sell? Which I thought was a really powerful questions what can we learn from McDonald’s?
Speaker 1 :
So when you ask what is McDonald’s? I’d love to get some comments. What does McDonald’s sell? And most people? They’re like fast food. They sell food and some people that think they’re slick, they go, they sell real estate because they buy the building. They say real estate. And although yes that’s kind of accurate, they do sell food. But what they really sell is convenience, right. That’s what they really sell. So here’s an example super size me came out, it bashed, bashed McDonald’s for how bad it was for you. Anyone know what happened the year after record sales?
Speaker 1 :
Crazy so.
Speaker 2 :
The documentary affected sales 0. People like, how is that?
Speaker 1 :
Possible because people aren’t going to McDonald’s for the health. Why would it affect sales? They’re not there for health. If you had a documentary about how it wasn’t convenient and they turn that convenience and it longer lines and took away more effort to get it, maybe they’d lose sales. But if they understand, they sell convenience, which the CEO and the and the marketing team understands that when that documentary came out, they’re like whatever, doesn’t matter same does that make sense that people don’t know what they really sell? If you understood what you really sell an experience, that’s a huge key. So Louis Vuitton, same thing. What do they sell belts. No they don’t backpacks, they don’t sell backpacks. What Louis Vuitton really sells is an emotional state when someone I heard. Many times from sources, from articles, that Louis Vuitton material is the exact same as like, guess or coach, just 40 times more expensive, right? I’ve heard that. So it’s like people aren’t buying because the material’s better. They have an emotional state. They feel different when they walk around with Louis Vuitton. It’s a fashion symbol. It’s a statement in Hollywood and Beverly Hills and Malibu, right? So that’s what they sell is an emotional state. That’s literally the only thing they focus on. So if people understood what they sold, they can market to that demographic because it’s easier to sell a fifty thousand dollar Rolex to the right customer than a 5$ watch to the wrong customer. And most people in the marketplace right now, because it’s so crowded, there’s not selling to the right people or they’re undercharging because they’re focused on the wrong people. And if you understand your target audience and exactly what they want, you can be at the premium of your market.
Speaker 2 :
Wow, that’s so deep. Because Think Media podcast. What do you really sell or what are people really watching your videos for? What are people really consuming your content for? It’s crazy to think that again, critics would say it’s just a belt, but they haven’t built that company. They’re not reaching that market. And I remember I spoke at an event here in Vegas called Millionaire School and the founder of the event was talking about she goes. Louis Vuitton makes me feel different. Putting it on you wouldn’t even and I was like, I actually personally don’t. I’m not one of their customers.
Speaker 1 :
I don’t really care.
Speaker 2 :
You know, but I actually seeing some of those like man, this matters and this is a brand that there’s affinity there and she’s willing to you know really invest in that brand and they’re reaching a market and they’re crushing it. In fact I think I just saw that they’re they broke records. They’ve been breaking records through very hard.
Speaker 1 :
Because if their belt is 400 and they make it 900 their meaning of their product is an emotional state, it’s not the price or the cost and their market is so high dollar that it doesn’t matter. So it’s like it doesn’t matter if they’re belts four fifty or six fifty, it’s still going to sell the same.
Speaker 2 :
What do you really sell? I like that you mentioned Domino’s. You sell. They built a billion dollar pizza empire on the back of a powerful USPA unique selling proposition and again where people would say, well, Domino’s doesn’t have the best pizza. Domino’s i could make better pizza. Well I want to start a business that has better pizza but you don’t understand what they really sell. And you here’s the USP fresh Hot pizza delivered in 30 minutes or less guaranteed. What a sentence that if you thought about I’m trying to send out on YouTube and what if you delivered the same results another channel delivers but your videos were always under 5 minutes to save people time and you made a guarantee that I’m never going to waste your time or that I’m always going to then that becomes. A USP on maybe the same thing pizza. How many pizza places are there? Unlimited, right? And everyone’s trying to compete, but that is a very fresh.
Speaker 1 :
And then they put the Domino’s next to college campuses on top of that. Yeah, yeah. So kids are doing what they do and they’re like how we need pizza, we need a fast.
Speaker 2 :
And we need a fast.
Speaker 1 :
You want the best course, not. So it’s like.
Speaker 2 :
I know what they sell. I need cheese, I need grease, but I need it now.
Speaker 1 :
I think the most powerful question you can ask as a business is like, what makes you different? So the number one question that I used to think about and obsess over that I think people should really understand is why should I do business with you versus any and every other option I have out there. Why should I coach with you? Why should I take your school? Why should I watch your stuff? There’s 4 billion pieces of content out there. Why should I watch yours? And you have to be able to answer that tactically. And results focus, not be like, well, we’re ethical. Yeah, USP should not include things you already should be doing. You know what I mean? So just knowing why you’re different, you know what I mean? We know exactly why our Academy is one of the top academies in the world for entrepreneurs. Because of our networking. We know why it’s different. You know what I mean? I thought about what makes the book different. I thought about all these things. Before doing anything. So I think if people understood OKI have a marketing agency, what’s going to make our marketing agency different and why should people do business with us versus these 80 marketing agencies that are more expensive and cheaper than us? And then it’s surveying the customer, asking them, they’ll tell you customers are marketing geniuses, you’re not smart. The likelihood of you of someone responding because you think they want something is obsolete in 2021 and 2022 So it’s like. Ask your customers. Almost everything we do, we ask our customers what they want and we deliver. And people like, how are you selling out of your stuff? You’re doing this and this. We just deliver what they say they want. A lot of people just don’t want to do the due diligence. I think it’s just because it’s not easy.
Speaker 2 :
That’s super smart. And you know, you might be watching this and say, well, I don’t have customers yet. And if you do, you already have subscribers, you already have viewers, you already have an email list survey. It’s time to do a survey. Ask them, ask them what they want. We’re about to do, or we probably by this time I’ve already sent out our annual survey. But the other option you have to do, you can go read other people’s comments because most of your competitors are not even actually probably looking at their comments. You go on their channel, their videos. And see what is the unmet pain point, that person saying you took too long to get to the point. I wish you would cover this product versus this product next and tell me inside about this, oh, this is the video you should make next. They might not get around to making that. You are able to survey actual market demand even with people commenting on your competitors videos if you’re just starting. Well there’s a lot I want to get into, just a couple of tactical things as we land the plane and one of them is this if I’ve mastered my craft. And I’m ready to start building my brand and I want to get into building my website, figuring out the specific branding and positioning details you recommend, a strategy of doing your due diligence and kind of this idea of like success leaves clues like why go reinvent the wheel when you could go look at maybe some of the other people in your industry, expand on that.
Speaker 1 :
Yeah, well, I even give people scripts on how to reach out to people and get advice from them what they could do better. So I I’m just a big fan of not doing like not reinventing the wheel, but more like what’s already working in your industry. Look at your competitors and make things even better. The Drivethru from McDonald’s came from a from a bank. One of the managers went to a bank and like the bank’s so convenient with the drivethru. Let’s use this at McDonald’s. It’s the number one reason why they succeed now is the drivethru. I rarely ever go to a McDonald’s and it’s not a full drivethru. I don’t need that myself. But people love it because the drivethru, so they got their idea from an outside perspective of another industry. So if you’re thinking about what to do, think about what other industries are doing that are relevant. That could make something easier for your customers. If you reduce pain, if you reduce suffering, if you make someone feel better, if you solve a problem they care about, it’s the start of everything. So more than those questions, Sean, about like how they should start a website. If they just obsess about solving the customer’s problem, everything else is secondary because I’ve seen websites that aren’t amazing, but they’re doing millions in sales and I’ve seen perfect websites that they spend 50 grand on the website and they have no traffic. So I think it’s a mix of both understanding your brand, making it about something, looking at other industries and other people in your field that are crushing it and taking some things you like, connecting with them, asking them what they do differently most people are actually willing to help, and then mixing that with becoming obsessed with what the customer wants. Mixing those two together so it’ll form, it’s it’ll work itself out if you focus on the raving fans.
Speaker 2 :
So you could do some research and say who are who are the top five to 10 successful people in your industry, maybe in an adjacent industry. So it might not be a YouTube channel, but maybe it’s somebody like I remember, you know, nerd Fitness is an interesting brand. They don’t really, they’re not really crushing on YouTube, but they’re crushing it as a movement. And the idea was geeks, gamers. And people that are kind of in that getting in shape and it’s actually kind of a community of people that are sometimes out of shape and so they like Spiderman workouts Superman’s workouts and they built this whole and even the brand nerd fitness really strong brand. And but they weren’t on YouTube really, but nevertheless, I was like, oh man, this name, this positioning, what they’re doing and that was one of the brands I studied as we were doing our brand research. So it doesn’t even have to necessarily be a YouTube channel that you’re getting the insights from. And so tactically go out and look at some businesses, some brands, some YouTube channels, pull elements, but at the end of the day. You want to bring it back to solving problems and you’re saying if you master your craft, you get people a result, then the movement’s going to take on a life of its own. And specifically, you wrote down this crazy list that says if you can help 1000000 people. So here’s a test for you for your YouTube channel. Can you help 1000000 people? Or even a thousand true fans can you help a thousand raving fans? Can you help people feel better when they watch you your videos? You wrote number two can you help if you solve a problem? What’s a problem you’re solving on your YouTube channel number three if they get educated, are they learning something from your YouTube channel number four look better? This is huge on YouTube health, nutrition, clothing, makeup does your YouTube channel fall in that category number five feel secure housing safety health preppers preparedness number five feel, positive love happiness laughter selfconfidence number seven satisfy their appetites food food’s a massive niche on you to cooking channels. Muck bang. You know what muck bang is? Peter dude. Muck Bang’s this whole niche of people that watch other people eat food and like massive amounts of food. It’s kind of crazy too. Like, they’ll it’ll be like sometimes like a skinny female eats. 40 Taco Bell this is you got to look it up later, see?
Speaker 1 :
People wanting to be entertained.
Speaker 2 :
By that, you know, I mean, it’s a whole thing and they just listen to him chew. It’d be like 45 minutes. They just watch him eat through this huge thing of spaghetti. I’m not saying you should start that. I don’t know if that’s a good thing we should perpetuate, but that’s a real deal. I mean, satisfy their appetites. But number eight make something easier. Can you take something complex? Make it easier number nine enhance their dreams and inspire hope and you’re guaranteed, man, if you can do one of those things, and if you could do it for a thousand people ten thousand people then I guarantee you’re going to be worth millions. I think it’s inevitable that if you’re solving real problems and it’s not even solving problems. I want to, I want. Before I forget this thought, I think it could help people. It’s solving problems, but then it’s displaying the results to other people to inspire them. I remember talking to Tony Horton, the. And the ex founder and they were struggling. They couldn’t get off the ground. They had all these DV DS, they had all these products, all these services no one was buying. So they were going to shut their doors and maybe people can relate. I’ve been there where I create something, i create a summit or like a an amazing program. And I’m like, I spend hours and months and so much time and love and support and passion on this. I launch it. No one buys. I’m like what the heck right that was before I understood business and understood marketing of the business is the key. So Tony told me I was at his house in Santa Monica. Amazing house. And it’s by the way, it’s now the number one fitness selling DVD of all time, all time. No one’s even close to their fitness d v d ‘s. And everyone’s now has heard of p ninety x i go what changed? What changed? And he said one thing changed that made everything blow up a picture before and after. He was the they were the first ever fitness company to do. Before and after picks, he goes. We did one before and after pick. That’s it. And it blew up.
Speaker 2 :
That’s a result result.
Speaker 1 :
That’s a positioning.
Speaker 2 :
And you see, you see transformation, you see it start and people.
Speaker 1 :
Want it? That’s it. That’s how they started everything. So if your business is crushing it. If we went to your channel, how many testimonials do we see of people talking about you? It’s you could talk about yourself perfectly for 10 hours, someone could talk about you for 5 minutes about you. That’s more impactful someone else. So that’s why we’ve really been focused on testimonials. We have a lot now, which we’re proud of, but that’s just such a great positioning tool. If you aren’t sure where to go with your business, just start helping people get results and put them online. People will reach out to you. That’s more important than just the branding. So that’s kind of why I want to share that, because people can relate. Because I’ve done that where I’ve created something and had no I had crickets. Now I realize I have to get results, you know what I mean, and share people’s experience with our product.
Speaker 2 :
Speaking of testimonials, the book is 7 rules to seven figures, and it’s been endorsed by Grant Cardone, Patrick, Bet David from Valuetainment, who I actually believe. I think he’s got the best entrepreneur channel on uses yours. I mean he’s.
Speaker 1 :
One of my favorites too.
Speaker 2 :
Yeah, like he’s a little bit bigger and he’s focused is way more on business we’re and he’s.
Speaker 1 :
Interviewing mobsters and you’re not.
Speaker 2 :
Yeah, I know we don’t have the mobsters yet, but yeah, he said. What makes Peter special is that he’s one at a young age and he will openly share his strategies with the world. Entrepreneur magazine Robert Kiyosaki, Forbes magazine. And the books already impacting a lot of people making waves, so highly recommend checking out the book. There’s more. There’s a whole execution plan at the end of every chapter and the branding positioning chapter goes even deeper. I hopefully got some Nuggets out of this episode, but the whole book is packed with value. So check out the book, of course show notes and links in all the descriptions or an Apple and Spotify show notes. And then of course connect with Peter on the socials as well. Peter Vug, thank you.
Speaker 1 :
Man, I appreciate you.
Speaker 1 :
I don’t know about you, but I’m ready to level up my branding and my positioning, and here’s what we need to do next on the Think Media Podcast today. First, I highly recommend checking out Peter’s book. What I love about it is there’s no fluff and there’s execution plans at the end of every chapter. So if you want to dig deeper on some nuanced tactics, I’m not just leveling up your branding and your positioning. But so much valuable content that will help you build a highprofit business. I understand this new book is 7 rolls to seven figures and you may just be getting started on your side hustle. You may be, you know, five figures. You may be trying to get to 6 or multiple six. Of course, when you start thinking like a millionaire or start thinking like a multimillion dollar business and applying those principles, it’ll help you grow faster. You know what I mean? That’s one of the things I learned from Peter. It’s like if you study billionaires. When you learn some of their lessons, it’ll help you get to your next financial target faster. Peter’s built multiple different businesses and he’s built teams. And so I think you’ll love the contents of this book and it’ll help you move the needle, especially in this one topic of branding. So check out the show notes and you can pick up a copy of that. Now today’s comment of the week comes from create blue skies, and it says this love the compassion to help others. The Think Media team really comes across as everyday people with genuine dedication to help others grow in the YouTube space and really so much beyond that, hey, I really appreciate those kind words and actually that really does summarize my heart and our team’s heart. We want you to win. Look, of course, you know, on the other side of the camera or your headphones or speakers, you could say what are they trying to do with think media? Of course, we’re building a business. We have books. We have an online course. We have YouTube videos that we get ads for. Like, of course we make money, right? Of course we have things that can take you and help you at a deeper level. But our mission really is to help you win. And here’s from my heart. If all you do is hang out with us on this podcast that’s free, that’s going to what what? What makes me happy is when you apply the information you’re learning and you get results. I think that Peter’s books going to help you win, but if you don’t want to buy the book, don’t buy the book, friend. Take freaking action legitimately. Because here’s my big agenda if you want me to just put it out here. My agenda is to guilt you into doing business with us someday. That someday you would say, man, I freaking I’ve, i did what Heather told me to do on the podcast. I applied some of the videos and tips from Omar and the think media channel. I’ve been applying the Think media episode content and I’m my channel’s growing and I’m making money and now I feel guilty that I haven’t done business with Sean and with think Media. Listen and even if you don’t that’s still cool with me. You may or may not trust me on that but literally friend that’s our agenda. Listen we’re good like think media is because we’ve learned that you’re the amount of income you make is correlated to the amount of value you give to the marketplace. I just feel blessed by how much we’ve given out. Our business is incredibly healthy and so at whatever level you want to engage with us, I just want to encourage you. We want you to win. That’s the mission of our company, to help 10.000 thousand purpose driven people to create a fulltime living doing what they love while making a difference in the world with online video. We want to help you win. And we have multiple different levels. You can engage with us at a free level, at a book level, at our online course and Academy level, come to our event, grow a video live 2022 in Las Vegas with Gary Vaynerchuk speaking and other people speaking. There’s so many different things that you can do. But even if we just hang out and you only listen to this podcast, then that’s great. And even if you never listen to this podcast again, but you apply what you learned today and you go put it into action, maybe someday this is my goal. Maybe someday you’ll see me at the airport. At an event and maybe we can shake hands, you just say, hey listen, I got that one tactic and I applied it. I got that one tactic and I put it into action. That is my legit mission. And as we end every podcast, we are hashtag action takers. It’s time to take action. What do you need to do next? Not what did you learn, but what are you about to implement so that you can go grow your channel, so you can grow your business, so you can launch your next innovative campaign, so you can redo your brand, redo your positioning? Whatever it is, friend, I hope you’re getting value and I can’t wait to see the actions you’re taking to move the needle in your life and business. And until next time. I’ll see you soon on the Think Media podcast. Did you hear that growth video Live 2022 is back in person. This is your opportunity to network with like minded people just like you, to make friendships, to make business partnerships. This is your opportunity to get in the room. You can get your ticket now at growthvideolive.com They’re going so fast, so make sure you get your ticket right now at growthvideolive.com.
